At the intersection of performance and insight, I study the athlete and consumer in motion, anticipating needs, shaping innovation, and designing for the future of sport and outdoor life. Preparing you for what’s next, not just reacting to what’s now.

Bridging insight and innovation, I translate athlete and consumer understanding into forward-thinking product concepts and strategies. From performance-driven design to market positioning, I help brands navigate change and build relevance while staying true to their DNA.

I provide in-depth trade show coverage that goes beyond surface trends. Leveraging years of experience in sportswear and outdoor innovation, I distill industry trade show insights into actionable, detailed reports, highlighting what truly matters for your brand, and what doesn’t.

I test and review products across endurance sports, health, and wellness. Working directly with brands during development to deliver valuable, evidence-based insights that inform and strengthen the product creation process.