As a sportswear forecaster and concept strategist, I help brands anticipate what’s next in sport and outdoor culture. I translate deep insights into trend-led concepts and strategies that align athlete and consumer needs with innovation and market relevance.

I work at the intersection of sport, culture, and design strategy. My focus spans trend intelligence, performancewear concepts, athlete insights, and material and colour direction.

With over two decades of sports and outdoor industry experience, from professional sports, research, product creation and sports marketing. I bring a holistic understanding of consumer needs, helping brands navigate the present landscape while preparing them for the future.